Window to the World

January 26, 2010 at 7:29 pm (Interweb, Ramblinz, Web Design) (, , , , , , , , , )

Technology grows at a rapid rate on a daily basis. Any body that works with computers primarily, knows that the learning never stops. The internet never switches off.

The internet has changed everything. We can now get any information at the click of a mouse (the hardware, not a real mouse). Anything we want to know is really at the tip of our fingers, its actually hard to imagine how research was done in the old days, you know, library card and all…

But things aren’t slowing down. Nope. Traditional marketing, such as television advertisements, billboards, flyers, magazine ads, all these things are becoming irrelevant. Big companies are throwing most of their budget into online advertising. I mean, why not? It’s cheaper and your target market is, well, the whole world… and don’t be scared of that, because it so easy to target your market by location, interests… who would say no to that?

Online marketing includes email campaigns, advertising on websites, and making sure your website is at its best. After all, it is essentially your home on the web. Successful business create online presences, they are actively involved with the people; seeing what they want, giving them what they want. The best kind advertising is free… Social Networking.

Social networking has become the way of the web. Facebook, MySpace, Twitter, LinkedIn, Blogs to name a few. On 25 December 2009, Facebook had more hits than Google. Facebook, a social network,  is on the same level as Google, the world’s favourite search engine. Search engines are now starting to pick up Twitter updates and Facebook statuses in search results. One in five tweets are brand related… and here i thought Twitter was for narcissistic people sharing what they ate for breakfast.

People want to be involved, they want to express themselves, essentially, everyone has become a journalist.  People want to connect with people of similar interest, and it has become so easy.

Some scary stats for you quick :

  • 1993 : 50 Websites
  • 2008 : 25 Billion Websites (1 trillion pages, 4 million new websites per month)

We, as internet users, make 100 billion clicks per day and we send 2 million emails every second. Do you want to know how old the internet is? 5000 days old. How scary is that?

The web is literally, your window to the world… and it just gets better and better from here. Keep your eyes open and your mouse ready, you don’t want to miss a thing!

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Damn Straight i’ll Tell You How to do Your Job!

December 14, 2009 at 6:39 pm (Web Design) (, )

Well done to me…. I managed to pick the profession where everyone thinks they can do it. It’s design, so clearly everybody has an opinion. And you know what that leads to… everyone is right.

I read the blogs on a daily basis and I’ve giggled at the comics of how clients often tell web designers how to do their job. I’ve seen it, but not to such extremes as i did today. It isn’t so funny when it happens to you personally.

So, a friend and myself offered to help out a good cause by redesigning their [quite badly put together] website. Being holiday and season and all… and you always feel good when you help out. If there was some kind of scan that you could put this website through, it would receive 0.5/10 on design/layout [the 0.5 is because it would just be bad mannered to give them 0]. It breaks every rule of design, and not in a good way.

The client is of course ecstatic that we offered to do this for free and sent a nice long email about the website which they built [‘i have a good eye, lets build a website’]. And then… of course, all the things the website must have. Basically, it came down to we couldn’t change colors and layout. –Where is the design in that? A principle, which i hold dear, is I refuse to be one of the designers, that is a tool. The tool that puts other peoples ideas together.
Of course, we weren’t happy with this and sent an email with our suggestions, trying to sound positive, and very good reasons to motivate them. The opening line of the reply we received : “LOL – this is going to be interesting”.

You can just imagine how the rest of the email went.

Anyways, my point here is would you tell a doctor how to treat you? Erm… nope. Would you tell a pilot how to drive the plane? Nope. So why is it, that clients of any designer, will think that they know more.

It isn’t a case of ‘Ooo that is pretty!’ We study the complexity of typography, the psychology of colors, the art of good layout… but yet, the client will still tell us how to do our job.

*Sigh

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